Domestic Foods Business
The Domestic Foods Business is a new pillar that UO Co., Ltd. is actively nurturing.
Its aim is to rediscover the value of agricultural products and foods produced within Japan and deliver them carefully to consumers, with "国内産屋" as the central brand.
Built on the e-commerce operating capabilities cultivated through the smartphone accessories business, the company is also developing a new sales foundation in the food category.
What you'll find in this business
- The position of the Domestic Foods Business
- The business concept and current progress
- Current and planned product categories
- The role of 国内産屋
Business Concept
- Expand distribution volume by delivering foods produced in Japan to customers in Japan and overseas
- Present attractive regional ingredients and processed foods in a way that is easy to understand
- Use existing e-commerce operating know-how to cultivate a new sales category
Progress
- April 2024: Launched as a new project
- July 2024: Filed trademark registration for "国内産屋"
- February 2025: Acquired the trademark for "国内産屋"
Current and Planned Product Categories
- Citrus fruits (Wakayama, Ehime, and more)
- Fruit
- Rice (locally produced rice from different regions)
- Processed foods (including additive-free products)
- Alcoholic beverages (sake, shochu, and domestic wine)
- Seafood (under consideration)
Main Brand
国内産屋
国内産屋 is the brand that symbolizes our Domestic Foods Business.
It is being developed as a sales base for rediscovering the value of agricultural products and processed foods from across Japan and delivering them to consumers.
Going forward, we plan to strengthen how products are presented so customers can better understand them, while also improving operations that lead to repeat purchases.
Future Direction
Using the sales and operational capabilities built through the smartphone accessories business, we will also establish an operating structure in the food category that supports product understanding, value communication, and repeat purchases.
Going forward, we plan not only to expand our product categories, but also to improve brand presentation and the overall sales experience.